IWC in the heart of Brussels
A NEW BOUTIQUE
A Partnership of Excellence with Hall of Time
The renowned Swiss watch manufacturer IWC Schaffhausen announces the opening of its second boutique in Belgium, located in the historic Sablon district of Brussels. The opening marks a new stage in the brand's expansion, in partnership with Hall of Time, a Brussels reference for luxury watchmaking.
Since 1868, IWC Schaffhausen has combined cutting-edge technology and craftsmanship to create timepieces of exceptional quality and precision. This new boutique aims to enrich the customer experience by offering a refined space where watch enthusiasts can discover the brand's universe.
The full IWC Experience in a Refined Setting
For this new adventure, IWC Schaffhausen is partnering with Hall of Time, directed by Françoise Lanoizelet and Emmanuel Hankard. Since its foundation in 2009, Hall of Time has established itself as a leader in fine watchmaking in Brussels, sharing with IWC a common passion for excellence, innovation and impeccable customer service.
Immerse yourself in the world of IWC Schaffhausen
The boutique includes an area dedicated to informal exchanges, allowing visitors to immerse themselves in the different facets of the IWC universe. This layout offers an immersive experience, immersing customers and collectors in the prestigious world of the brand. Brussels, as a cosmopolitan European capital, is the ideal setting for this new stage in IWC's history, attracting a growing community of enthusiasts and loyal followers.
About Bruno Erpicum
Bruno Erpicum, a Belgian architect renowned for the harmony of his creations, prioritizes quality of life in his projects while responding to a multitude of constraints. Convinced that architecture should arouse the emotions, he has collaborated with Hall of Time on several occasions. It was therefore natural that Emmanuel Hankard and Françoise Lanoizelet called on him to orchestrate the design of this new boutique, in line with IWC Schaffhausen's aesthetic guidelines.
