GIULIVA HERITAGE
Authentic Italian style From Napoli
A LOVE AFFAIR
Once upon a day, Margherita had an irresistible encounter with Gerardo's double-breasted topcoat, and from that moment, she never parted with it. She had a penchant for borrowing clothes from her father and grandfather's closets since her teenage years. Those high-waisted trousers and impeccably tailored dream jackets were her style sanctuary, and she couldn't imagine finding them elsewhere.
On the other hand, Gerardo's upbringing in Salerno instilled in him a deep appreciation for fine tailoring, which was an integral part of his identity and flowed through his veins. He had been donning bespoke, handmade trousers, jackets, and shirts since time immemorial.
Fate brought Margherita and Gerardo together in Rome. She managed a luxury and lifestyle communication consulting firm, while he ran Sartoria Giuliva, a Neapolitan atelier dedicated to creating bespoke clothing for men. The moment they met, it was love not only as life partners destined to build a loving family but also as entrepreneurial souls who saw a void in the market and dared to fill it.
Timeless Vision
Together, they set out to create something extraordinary: the first sartorial prêt-à-porter womenswear collection, crafted with the finest fabrics and traditional techniques, yielding timeless and iconic pieces. Their inaugural collection debuted in Paris during February 2017, featuring a line of women's outerwear inspired by classic men's cuts—full-length pieces exquisitely reimagined for a feminine touch. Three years later, they unveiled their first prêt-à-porter men's collection in Paris.
Reflecting on their journey, Margherita and Gerardo recount, "We began with coats because they served as a natural transition from men's tailoring into women's fashion. We both cherish the idea of creating perfect pieces that will stand the test of time, just like our grandparents' wardrobe—a curated collection that lasts, with each piece making a statement in its own way." And so, the vision they nurtured became a reality.
Crafting a New Tradition of Luxury and Consciousness
In the realm of Giuliva Heritage, luxury transcends mere material possessions; it evolves into a profound Weltanschauung—a visionary worldview built on responsibility, grace, and consciousness. For Gerardo and Margherita, dressing goes beyond personal style; it becomes an act of reverence towards others—an embodiment of respect. This fundamental belief shapes the very essence of our brand, where aesthetics intertwine harmoniously with moral principles.
Drawing inspiration from a past adorned with rich traditions, culture, and timeless values, we stay firmly anchored to our Italian heritage while continuously seeking fresh avenues of creative expression. Every garment we craft bears the deep-rooted essence of our legacy, aspiring to carve its own path and pave the way for a new tradition—one that honors our heritage while embracing a progressive future.
DISCOVER THE WOMEN’S SPRING-SUMMER 2023 COLLECTION
Unveiling the Art of Craftsmanship
At Giuliva Heritage, we embrace the authentic Italian style and time-honored tailoring tradition, seeking to pass on this legacy to generations to come. Gerardo, with deep reverence, cherishes the profound significance of fabrics, recognizing their ability to convey a special sense of energy through tactile qualities. For us, it is not a matter of bending the material to our will; rather, it's about allowing the cut to perfectly complement and respect the unique texture and features of each fabric.
Throughout the meticulous process, attention to detail and exquisite finishings take center stage. Countless steps in production are diligently performed by hand, from precision fabric cutting to the delicate sewing of buttons, labels, armholes, necklines, and flat fell seams. In our pursuit of perfection, we remain mindful that natural imperfections and irregularities within materials, textures, and seams bestow a distinctiveness upon each garment, underscoring the artisanal craftsmanship that brings it to life.
Embracing a Sustainable Vision
At Giuliva Heritage, sustainability is not just a buzzword; it's our guiding principle, woven into every aspect of our brand. We are dedicated to fostering a culture of sustainability, leaving no stone unturned in our quest to minimize the environmental impact of our processes and products. From conscientious materials sourcing to mindful manufacturing, our choices reflect a deep-rooted investment in quality over quantity.
As a testament to our unwavering commitment, we proudly introduce our Lifetime Promise—a pledge to our esteemed clients worldwide. With this assurance, we stand by our products, offering repairs and restorations for all Giuliva Heritage items, ensuring their longevity and reducing the need for replacements. The Lifetime Promise extends to all purchases made through our own e-commerce platform, as well as our trusted global resellers and retail partners, reinforcing our dedication to sustainability across the globe.
We firmly believe that each individual can make a difference, especially in this critical moment in history when conscious decision-making is crucial. By embracing our Lifetime Promise, we invite our customers to join us on this journey towards a more sustainable future, where selective and strategic choices can shape a positive impact for generations to come. Together, we aspire to make a lasting difference in the world we share.
DISCOVER THE MEN’S SPRING-SUMMER 2023 COLLECTION
Timeless Stitch in Time
At Giuliva Heritage, we live by the motto "Buy less, wear more" – a philosophy that champions conscious choices in fashion. We encourage our valued customers to invest in fewer, but superior-quality garments that will withstand the test of time and become cherished pieces of their personal heritage.
To ensure your cherished items endure for generations, we advocate delicacy and attention in their care. Our product care and maintenance instructions, thoughtfully provided on the care label and product pages, guide you in preserving the beauty and longevity of each garment.
Should the need arise for mending, worry not. We believe in honoring the journey of each piece, and any cut or tear will be lovingly restored with exquisite stitches that tell the tale of its history and the story of its owner. By connecting directly with us, customers can arrange for shipment back to our Rome atelier, where our skilled artisans will diligently mend and restore the item to its optimal condition.
Through this endeavor, we aspire to contribute to a better world—one where authenticity and passion resonate in every stitch. Together, let us cultivate a sustainable and meaningful approach to fashion, embracing the art of investment clothing and preserving the legacy of time.
