Louis XIII Cognac
THE INFINITY EXPERIENCE
PIONEERING SUSTAINABLE LUXURY AT HARRODS
Louis XIII Cognac pioneers a sustainable approach to luxury spirits with a new refill ceremony at Harrods in London. The esteemed French Cognac Grande Champagne Maison Louis XIII introduces a unique initiative for its UK clientele, promoting a responsible and sustainable indulgence in luxury spirits.
The Maison Louis XIII aims to encourage the appreciation of luxury spirits in a manner that respects the environment and craftsmanship, emphasizing the experience of savoring flavors, terroirs, and aesthetics. Since 1874, this legendary Cognac has been crafted from the finest eaux-de-vie of Cognac Grande Champagne, passed down through generations and masterfully blended. Under the stewardship of cellar master Baptiste Loiseau, Louis XIII stands as a symbol of an enduring connection to both the land and its people.
ELEVATING COGNAC REFILLING TO AN ARTFORM
The Infinity Experience, a hallmark of the house, invites cognac enthusiasts to return their handcrafted decanters to select Louis XIII boutiques globally for an unlimited number of refills. This initiative marks a continual journey towards sustainability, supported by the innovative Infinity Wheel, specifically designed for the classic Louis XIII decanter and now available at the Louis XIII Boutique in Harrods, London.
This two-stage client experience ensures a meticulous inspection and cleaning of each decanter, followed by the captivating spectacle of the Infinity Wheel in action. Owners witness a unique ritual where the rich mahogany-colored Louis XIII cognac elegantly fills the decanter, its complexity deepening with every drop. The process concludes with a specially engraved medal being affixed to the decanter, allowing registration via the Louis XIII Society.
Participating in this moment immerses the owner in the heritage and craftsmanship of Louis XIII, signifying a personal commitment to sustainability in luxury. Anne-Laure Pressat, executive director of Louis XIII, hails this innovation as a historic moment in the luxury spirit industry, representing the brand's commitment to forward-thinking sustainability.
ECO-FRIENDLY ELEGANCE
In a parallel endeavor, the house has redesigned its classic decanter coffret using 100 percent recyclable materials, reducing CO2 emissions and enhancing transport efficiency. This conscious design effort aligns with a vision for a more sustainable future.
The Infinity Experience will be available at the Louis XIII boutique in Harrods during the winter season, along with exclusive availability at boutiques in Cognac and Beijing. However, some very old decanters might be too delicate for this new experience. Remember, please drink responsibly.
