Jelenew
THE LUXURY SPORTSWEAR BRAND FOR WOMEN
Lisa Leslie - 2x WNBA Champion 8X WNBA All Star, 4X Olympic Gold Medalist, Hall of Famer, and one of the best female athletes of all time 
Feminine Elegance and Power in Sportswear
In the bustling world of fashion, a new star is now shining in Belgium, and her name is Jelenew. This luxury sportswear brand designed especially for women is making a big splash on the Belgian scene this spring, and we're absolutely under its spell.
Pink is the New Black: Jelenew is much more than just a sportswear brand, it's a true statement of feminine elegance and power. Conceived in France and based in the USA, Jelenew was created by women, for women, with one mission: to combine sport, fashion and sisterhood in a single collection.
Luxury, Performance and Cycling: Founded in 2021, this American brand offers a range of high-end sportswear for indoor and outdoor cycling, fitness and athletics. But that's not all, Jelenew also offers lifestyle clothing that combines technicality and comfort without sacrificing style and elegance. With sleek designs and impeccable cuts that flatter every figure, Jelenew encourages women to embrace their femininity and sensuality while outdoing themselves.
Design Fusion
The Talent Behind the Elegance: At the helm of Jelenew's artistic direction is designer Di Liu, a former member of the Chanel Couture team recognized worldwide for his expertise in 3D tailoring and fashion trend analysis. His talent has infused the brand with the aesthetics and elegance of haute couture, with exceptional attention to detail. Alliance with Stéphane Rolland: Jelenew also collaborated with the renowned Stéphane Rolland, an icon of French haute couture. This artistic fusion has resulted in a collection of futuristic sportswear for modern, dynamic women.
The Jelenew Difference
Unrivalled Performance and Comfort: Jelenew has developed its own protective technology, CurveTecTM, inspired by haute couture, to offer women exceptional support and unrivalled comfort, enabling them to enhance their performance while enjoying total freedom of movement. The Italian fabrics used are soft, stretchable, flexible, lightweight, breathable, water-repellent, windproof and offer UPF 50+ protection. What's more, they dry incredibly fast, 3 to 5 times faster than other textiles.
A Contemporary and Elegant Collection: Jelenew creations go beyond simple sportswear. They are timeless, ergonomic, functional and resolutely modern. The collection includes a wide range of pieces for indoor and outdoor cycling, as well as clothing for all types of training and even for everyday life. You'll find bras, short-skirts, cycling jerseys, mini-shorts, leggings, cyclists, jackets, t-shirts and many other accessories. The color palette is vast, with neutrals like white and black, bright tones like lime (the season's flagship color) and soft shades like baby blue and powder pink.
The garments are adorned with carefully crafted details, such as crisscross bands on the back of some bras, logo straps and belts, color-block prints, mesh inserts, as well as an artistic haute couture triangular front on some leggings and shorts.
Cycling Towards a Sustainable Future
In an insightful statement, Jelenew emphasizes its unwavering commitment to sustainability. The brand passionately asserts that sustainability isn't merely a choice but a fundamental ethos deeply ingrained in its cycling-centric philosophy. Jelenew's dedication to preserving the natural beauty of outdoor landscapes mirrors the very spirit of cycling as a celebration of the great outdoors.
At the heart of Jelenew's sustainability drive lies a profound sense of responsibility. As a brand devoted to empowering women through the world of cycling, Jelenew believes that sustainability harmoniously aligns with its core values of empowerment, well-being, and personal growth. By championing eco-friendly practices, Jelenew not only upholds these values but also underscores its genuine concern for its customers' welfare and the environment they traverse.
Jelenew's commitment extends beyond profit margins. While acknowledging the added costs of prioritizing sustainability, the brand remains resolute in its stance. For Jelenew, there's no room for compromise when it comes to its fundamental values or the impeccable quality of its products. It steadfastly refuses to be a brand solely fixated on short-term gains. Instead, Jelenew is wholeheartedly dedicated to the enduring well-being of humanity and the Earth itself—a legacy it hopes to secure. The brand embraces this responsibility across multiple dimensions, including materials, crafting, packaging, production, innovation, community involvement, philanthropy, and future-oriented strategies.
www.jelenew.com
Explore Jelenew's extraordinary collection on their official website, Jelenew.com, with prices starting at just €79 for bras and reaching €359 for long-sleeved pro jerseys. Jelenew isn't just sportswear—it's a women's sportswear revolution, a harmonious blend of luxury, elegance, performance, and durability. It's now in Belgium, ready to captivate fashion-forward, active women. Embrace the future of women's sportswear with Jelenew—don't miss out.
