FLOYD
TRAVEL CASES ON SKATEBOARD SPINNER WHEELS
INSPIRED BY VENICE BEACH BOHEMIA
Floyd, a brand founded in 2019, is revolutionizing travel accessories with its distinctive style and innovative hard-top cases. Inspired by California's 70s skateboard culture, their sleek travel companions embody individuality and creativity. They have quickly gained popularity among diverse travelers, offering a refreshing escape from the mundane travel world. The brand draws inspiration from the vibrant bohemian spirit of Venice Beach in the early 1970s, where resourceful surfers took to the streets with their skateboards when water supplies were cut off during a scorching summer. The introduction of revolutionary skateboard polyurethane wheels in 1973 became a pivotal moment, allowing them to transfer their surfing style onto the asphalt. This marked the birth of a global skateboarding revolution. The spirit of Venice Beach during this era has become an everlasting source of inspiration for Floyd, infusing their travel cases with a timeless sense of freedom and adventure.
From "Dogtown" to Munich's Suburbs
While the Venice Beach revolution unfolded, thousands of miles away, two teenagers from Munich found themselves drawn to the allure of Californian lifestyle. Bernd Georgi and Horst Kern were mesmerized by skateboarding culture and devoured American skate magazines while tearing through the streets of their own suburban neighborhoods on their skateboards. Although they never had the chance to experience the golden era of skateboarding firsthand, their careers in the fashion industry took them on exciting journeys across the globe, from South Africa to Hong Kong.
In 1996, these two enterprising individuals established their own company, crafting high-quality accessories and luggage for renowned brands worldwide. Decades later, their expertise in luggage production brought them back to their roots, where they found inspiration from their youthful dreams. Floyd was born, paying homage to the free-spirited and bohemian essence of the 70s, and the exuberant design language that defined Venice Beach during that era.
Bringing Back the Mojo
Floyd's travel cases exude a sense of "mojo," channeling the zeitgeist of a bygone era into the modern traveler's world. The brand's offbeat and stylish travel companions are a tribute to the carefree spirit and creativity of the 70s, reimagined for today's adventurers seeking a unique experience. Bernd Georgi and Horst Kern's dream of designing travel cases that echo their teenage aspirations has become a reality through Floyd, inspiring travelers to keep rolling with style and passion.
In conclusion, Floyd is much more than a brand; it is a cultural revival, bringing back the essence of Venice Beach bohemia and the golden era of skateboarding. Through their distinctive and innovative travel cases, Floyd breathes new life into modern travel, infusing it with the spirit of adventure, individuality, and boundless imagination. So, for those seeking to recapture the magic of yesteryears while exploring the world, Floyd is the key to unlocking the mojo of unforgettable journeys.
