A NEW BOUTIQUE

Immerse yourself in the world of IWC Schaffhausen

The boutique includes an area dedicated to informal exchanges, allowing visitors to immerse themselves in the different facets of the IWC universe. This layout offers an immersive experience, immersing customers and collectors in the prestigious world of the brand. Brussels, as a cosmopolitan European capital, is the ideal setting for this new stage in IWC's history, attracting a growing community of enthusiasts and loyal followers.

About Bruno Erpicum

Bruno Erpicum, a Belgian architect renowned for the harmony of his creations, prioritizes quality of life in his projects while responding to a multitude of constraints. Convinced that architecture should arouse the emotions, he has collaborated with Hall of Time on several occasions. It was therefore natural that Emmanuel Hankard and Françoise Lanoizelet called on him to orchestrate the design of this new boutique, in line with IWC Schaffhausen's aesthetic guidelines.

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