When Jaguar meets Baracuta
ENGINE Vs FASHION
Jaguar and Baracuta join forces and present "The Next Classic Guide
Car manufacturer Jaguar and jacket brand Baracuta are the inspirations for some of the most iconic and enduring designs in both automotive and fashion. The two great brands - founded in Coventry (1935) and Manchester (1937) respectively - are teaming up to produce a guide to future design classics, "The Next Classic Guide."
The two brands have created a Jaguar Baracuta E-PACE and a Jaguar G9 Baracuta jacket. These designs play a key role in the development of "The Next Classic Guide". This involves a host of respected influencers, bloggers, artists and content creators who traveled to the cultural heartland of the UK and various European cities in search of the new trends that will inspire the next generation.
The road trip began in London in October 2021 and ended in Italy in February 2022, after traveling through France, Germany, Spain, the Netherlands, Belgium, Poland, Austria and the Czech Republic. The campaign was launched by British content creator and brand consultant Samutaro, one of the most influential fashion curators of recent years. Samutaro discovered the result of the collaboration at Jaguar's product development center in Gaydon, Warwickshire. It was there that he met designer Anna Abell of the Jaguar team, who created the bespoke design for the Jaguar E-PACE using the classic G9 coat as inspiration.
The G9 touch
"The Jaguar x Baracuta E-PACE P300e plug-in hybrid has been given a special exterior color, 'Neutro'. The unique color scheme is made up of the same checkered fabric used by Baracuta for its G9 jacket, as well as for the door panel and trunk lining," says Anna Abell of the Jaguar team. "The Jaguar E-PACE features headrests embroidered with the Baracuta crest, a side window with the Baracuta logo and door lights that project the Baracuta crest onto the floor." The Baracuta G9 Jaguar jacket features the Jaguar logo on the sleeve and the special edition Jaguar x Baracuta logo on the inside. Design is key for both the Jaguar and Baracuta brands, "Both have created classics that have stood the test of time and remained relevant to ever-changing tastes and cultural trends. So it was great to bring these two brands together for a collaboration, after all, they've both often worked with some of the most iconic figures in history."
Design
What marks the identity of this jacket is paradoxically a part that is basically hidden: its lining. A tartan that Baracuta has been using since 1938, when the 24th Lord Lovat, the head of the Fraser clan, gave permission to use this pattern. It is therefore natural that it is still called a "Fraser tartan" today. And no matter what color or material is used to design a G9 jacket, that tartan is always present. As for the color of the G9, the more classic ones will be able to opt for a navy or dark navy color, the darker ones for black, and more generally each one will find in the palette of colors proposed the means to express its mood! For my part, I am in a green period and I fell for this color "Racing green".
Collaboration
In Belgium, "The Next Classic Guide" was produced in collaboration with photographer Jake Marcelo. In addition, fashion professionals Jean-Baptiste Fabbricatore and Pieterjan Van Biesen were the models for the video and photo shoot of the Jaguar E-PACE Baracuta.
