Paco Rabanne becomes Rabanne and enters the beauty sector

The launch comes as the 60-year-old house rebrands to “Rabanne”, as it seeks to merge fashion and beauty under one unified vision. The new visual identity and logo — Rabanne written in lowercase letters, in a minimalist style — will be rolled out over the next 12 months across its retail and marketing touchpoints.

Rabanne Beauty will first be available on the brand's e-commerce website, followed by launches in major department stores and retailers starting in August. The makeup line will also be showcased at the Rabanne Spring-Summer 2024 fashion show. Rabanne, part of the Spanish conglomerate Puig which also owns brands like Jean Paul Gaultier and Nina Ricci, experienced a 40% increase in net revenue in 2022 compared to 2021, reaching €3.62 billion.

www.rabanne.com